<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Behind the Framework &#8211; Shel Welker</title>
	<atom:link href="https://shelwelker.com/category/behind-the-framework/feed/" rel="self" type="application/rss+xml" />
	<link>https://shelwelker.com</link>
	<description>SaaS SEO Architect</description>
	<lastBuildDate>Thu, 04 Jun 2026 20:53:53 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=7.0</generator>

<image>
	<url>https://shelwelker.com/wp-content/uploads/2026/01/shelwSEOlogo-150x150.png</url>
	<title>Behind the Framework &#8211; Shel Welker</title>
	<link>https://shelwelker.com</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>The Internet Is Starting to Remember Who Helped</title>
		<link>https://shelwelker.com/the-internet-is-starting-to-remember-who-helped/</link>
		
		<dc:creator><![CDATA[Shel]]></dc:creator>
		<pubDate>Thu, 04 Jun 2026 20:53:50 +0000</pubDate>
				<category><![CDATA[Behind the Framework]]></category>
		<guid isPermaLink="false">https://shelwelker.com/?p=1471</guid>

					<description><![CDATA[I&#8217;ve been watching how people move through information online for a long time now. And over the last year or two, something has quietly shifted. Not loudly. Not dramatically. But unmistakably if you know what to look for. For most of SEO&#8217;s history, success meant rankings. Position one. Click-through rate. Traffic growth. Publishing velocity. More...]]></description>
		
		
		
			</item>
		<item>
		<title>Maybe I&#8217;m Too Simple for This Industry</title>
		<link>https://shelwelker.com/maybe-im-too-simple-for-this-industry/</link>
		
		<dc:creator><![CDATA[Shel]]></dc:creator>
		<pubDate>Sat, 30 May 2026 19:01:18 +0000</pubDate>
				<category><![CDATA[Behind the Framework]]></category>
		<guid isPermaLink="false">https://shelwelker.com/?p=1466</guid>

					<description><![CDATA[And why that might be the whole point. There&#8217;s a feeling I keep coming back to, one that&#8217;s followed me for most of my career in SEO. I&#8217;ll sit in a conversation full of color-coded studies, semantic weighting models, and frameworks built on top of frameworks, and somewhere in the middle of it, a quiet...]]></description>
		
		
		
			</item>
	</channel>
</rss>
