Last updated: January 2026
1. Agreement to Terms
By accessing https://shelwelker.com or purchasing services from Shel Welker SEO (“we,” “our,” or “us”), you agree to these Terms of Service (“Terms”).
If you do not agree, please do not use this website or purchase our services.
2. Services Provided
Shel Welker SEO provides SEO-related services which may include:
- SEO audits and strategic roadmaps
- Keyword research and content planning
- Written content such as blog articles or content clusters
- Digital documents, reports, and consulting deliverables
Services may be strategy-only, implementation-based, or a combination of both, depending on the package purchased.
Unless explicitly stated in writing, services do not include ongoing SEO management, technical development, CMS access, publishing, backlink building, or long-term optimization.
3. Delivery Timelines
Delivery timelines vary by service and are communicated at checkout, on the invoice, or via email.
- Strategy deliverables are typically provided within the timeframe stated at purchase
- Content deliverables are provided according to the agreed scope and schedule
- Delays caused by incomplete intake forms, late approvals, or lack of client response may extend delivery timelines
All timelines are estimates, not guarantees.
4. No Guarantees
SEO and content performance depend on many factors outside our control, including:
- Website architecture and technical condition
- Market competition
- Search engine algorithm changes
- Client implementation and publishing decisions
Accordingly:
- No rankings, traffic, revenue, or business outcomes are guaranteed
- Any projections or examples are illustrative only
- All services are provided for informational and advisory purposes
5. Client Responsibilities
By purchasing our services, you acknowledge that:
- You are responsible for reviewing and approving all deliverables
- You control how and where recommendations or content are implemented
- You are responsible for legal, regulatory, and industry compliance related to your business
Shel Welker SEO is not responsible for outcomes resulting from use or implementation of provided materials.
6. Payments, Refunds & Cancellations
All payments are due in full before work begins unless otherwise stated in writing.
Strategy & Consulting Services
Due to the immediate value and intellectual nature of strategy work:
- All strategy and consulting sales are final
- No refunds are issued once work has begun or materials are delivered
Content & Implementation Services
For content-based services (such as article packages):
- No refunds are issued once writing has begun
- If work has not started, refund requests may be considered at our sole discretion
Partial refunds are not offered for partially completed work.
7. Intellectual Property
All strategies, documents, and content remain the intellectual property of Shel Welker SEO unless otherwise stated.
Upon full payment, you are granted a non-exclusive, non-transferable license to use deliverables internally for your business.
You may not resell, redistribute, sublicense, or repurpose deliverables as a standalone commercial product.
8. Third-Party Tools & Platforms
We may reference or recommend third-party tools or platforms.
We are not responsible for their availability, performance, pricing, data handling, or policy changes.
9. Limitation of Liability
To the fullest extent permitted by law:
- We are not liable for indirect, incidental, or consequential damages
- Total liability shall not exceed the amount paid for the applicable service
All services are provided “as is,” without warranties of any kind.
10. Termination & Refusal of Service
We reserve the right to refuse or terminate service for any lawful reason, including violation of these Terms.
Termination does not entitle the client to a refund.
11. Governing Law
These Terms are governed by the laws of the United States.
12. Changes to These Terms
We may update these Terms at any time. Updates take effect upon posting with a revised date.
13. Contact
Shel Welker SEO
📧 hello@shelwelker.com
PLAIN-ENGLISH SUMMARY
- You’re purchasing SEO strategy, content, or both — not guaranteed results
- SEO outcomes depend on many factors outside anyone’s control
- Once work begins, sales are final
- You can use what you buy internally, but you can’t resell it
- You control how recommendations and content are implemented